annalie vavelidis

Great products don't start with great screens, they start with the right questions. I work across product, engineering, and business to translate strategy into clear product direction, using design thinking as the connective tissue between ambiguous problems and actionable outcomes.

Here is a glimpse into some of the design thinking work I've led to tackle complex, ambiguous problems and shape product vision, from competitive analysis and user journey mapping to user flows that translate ideas for engineering and stakeholders, and collaborative co-creation sessions.