Reimagining Content Discovery for Kids

We designed Paramount+’s first AI-powered carousel to shift discovery away from chronological ordering and toward personalized, behavior-driven experiences. Instead of assuming kids watch content sequentially, we created a system that understands their unique viewing patterns and surfaces themed collections tailored to their interests.

By organizing content around characters, themes, and preferences, the carousel made it easier for families to find relevant shows without friction. This transformed discovery into a more engaging, responsive experience — helping Paramount+ feel more personalized, dynamic, and built around how kids naturally explore content.